“You can have anything in life you want, if you’ll just help enough other people get what they want.”
-Zig Ziglar
This is one of my favorite quotes from the master motivator and sales trainer. (And I think I share that sentiment with lots of other people!)
We use this quote often when speaking to audiences and training business people in the art & science of getting the message about their products and services out to the right people. It’s been my observation that people don’t buy what they “need,” in most cases… they buy what they want.
So… understanding what the right people (those who are likely to be your future buyers) really want and finding away to get it to them is a key business philosophy.
But at the heart of this quote is something far simpler and more valuable: a philosophy of service.
All the great business people — regardless of the size of their employee rosters or the number of zeros at the end of their annual revenue numbers — have always striven for this. Ultimately, those who serve best win.