Business Strategy, Marketing, Sarasota, WordPress & More…
Author: David G. Johnson
I have owned and operated Grow The Dream in Sarasota, Florida since 1998. We are a strategic consulting firm focused on small to mid-size organizations, and we specialize in making things grow!
Advance notice is a beautiful thing, isn’t it? I just got word (via the official e-mail list from his office) that Congressman Vern Buchanan has a Town Hall Meeting planned in Manatee County for tomorrow afternoon. As promised, I’m delivering the details to you here:
When: Thursday, August 20, 2009 at 4PM
Where: Braden River High School, 6545 SR 70 East, Bradenton, FL 34203
Braden River High is very close to the I-75 / SR 70 interchange. Take I-75 to Exit 217 (SR 70), then head West to Caruso Road. The school is on the right (North) side of SR 70, but if I’m not mistaken you need to turn North on Caruso to get to the entrance.
For the record, here’s the text of the official invite:
I would like to invite you to a Town Hall meeting on health care, jobs, and the economy tomorrow, Thursday, in Southeast Manatee County. As Congress considers health care reform legislation, it also should work to grow the economy and create more jobs. I want to know what you think Congress should be doing.
And also for the record, the language of this invite makes me nervous. Sound off in the comments below!
Consultants, writers, sales professionals, field representatives and others face a dilemma in today’s world. On the one hand, it’s great to work from home. On the other hand, home can be a place of distractions or be fraught with other emotional and mental hurdles to productivity.
So… what do you do when you really only need an office for yourself and perhaps occasional use of a conference room? Executive suites have always been an option, but perhaps you don’t need a receptionist or you aren’t looking to have your phone answered. What you really need is a place to spread out and work. And if you’re like me, you can work from just about anywhere with an internet connection.
A new option for office space in Sarasota just came to my attention. If you’re looking for a furnished (or unfurnished) room that you can move into quickly and get productive, then this may just be the place for you. White Sands Realty in Sarasota is responsible for putting this together. Just pick a room, sign a no-frills agreement for your inexpensive office, and get working!
They’re offering great packages with your internet connection, a desk, a chair, and access to common areas like the conference room, restrooms, and a small break room at very affordable rates. There are a limited number of offices available, so you’ll want to make contact with Allen Jenkins at White Sands (941.228.6785) right away so you can have the best selection to choose from. The offices are conveniently located just minutes from downtown and minutes from I-75.
Okay, I haven’t actually verified that it was made by a consulting firm. But that’s beside the point. Give a consultant a chance to play with a script, sets, a cast, and some nifty cameras and video editing equipment, and this is what we’d create:
And for all you consultants and other providers of professional services who’ve been in this situation–you know who you are–I know you enjoyed this as much as I did.
And by the way, if anyone from Scofield Editorial is reading this… I’m sure that you understand what I mean when I say that any consultant could’ve created a video of this quality… 🙂
And now for something completely different: In a bizarre move, Microsoft does something brilliant.
At first I thought,
“Well… they grabbed a 4-letter domain name that’s easy to remember… they couldn’t possibly have intended to connect it to the Monty Python sketch…”
That was when I first started seeing the bing.com commercials about the tangential search results. The commercials are humorous, although for me they purport to solve a problem I don’t have.
But now… they started using the funny little high-pitched male voice saying, “Bing!”
And really… what Python fan in the world could forget this moment from The Meaning of Life?
Until Apple managed to emerge from the 1990s somehow still in business, I had always thought of Microsoft as a corporation that was brilliant in its marketing. In retrospect, my admiration was actually aimed at what I would now classify as business strategy. Apple is without question a brilliant marketing machine, and to say they’ve successfully trumped Microsoft in that department is like saying that Alexander the Great had some military victories.
But I must admit… the “Bing!” thing is a brilliant marketing move on many levels.
Whether the “new” search engine actually offers any unique value remains to be seen.
Tough economic times wreak havoc with the law of unintended consequences.
After noticing what seemed like a significant increase in the number of traffic stops lately in and around the Sarasota area, I decided to do a little research. After all, maybe it’s just me. And even though I haven’t been pulled over myself, it seems like more and more often I’m hearing in random conversations about people getting pulled over.
It turns out that in the midst of a statewide budget crunch, lawmakers in the State of Florida are expecting an extra $32.5 Million in 2009 thanks to increased traffic fines.
Great.
So… tourism is down. The housing market is in the toilet. Business is suffering. Here’s a thought: let’s extract it from the taxpayers without calling it a tax.
Is there a conspiracy to do this? Probably not. But who needs a conspiracy? There’s a wide-open fundraising channel that appears to be underutilized. Every municipality and county that is getting squeezed will naturally gravitate towards it.
So this brings up a fundamental question:
Is speeding a public safety issue or isn’t it?
After all, if all of us decided tomorrow that it really represented such a fantastic risk to our well-being and we decided to stop speeding, public safety officials would be thrilled, right?
Wrong. Your driving behavior helps make up for budget shortfalls.
As with all other “sin” taxes, what we forget is that we, the people, have put ourselves in the speeding business. We are now, as a society, financially dependent–at least partially–on something that is supposed to be a danger to us all.
But of course we don’t really believe it’s dangerous. Sure… the testosterone-crazed teenage male with a freshly-minted driver’s license flying through a school zone at 100 mph is dangerous. And naturally, they take his license and lock him up.
But the soccer Mom who’s not paying attention to her speedometer as she races from one place to another… is she really a public safety hazard? Probably not.
But she’s a great target for a fundraising effort… one that makes her feel stupid and ashamed. One that carries a gun. One that distracts law enforcement officers from fighting crime and turns them into monkey grinders.
And of course, this fundraising activity is dangerous… not because the State has decided that speeding drivers are a scourge that must be stopped, but because the State has chosen to keep its law enforcement officers in harm’s way to extract additional money from the drivers.
You might call me a cynic.
But I remember owning a 1974 Chevrolet Caprice Classic. It was already an “antique” (as automobiles go) when I bought it, mind you. But that car had something unique that the 1973 model did not have: a catalytic converter. Why? Because someone, somewhere decided that automobiles were creating too much pollution. So the Federal government mandated these devices to reduce pollution. Simple solution to a problem that was harmful to society. Require the automakers to put a device on the cars to reduce the problem.
So… if the State of Florida (and the local counties and municipalities) want to tax drivers whose speeds creep up, fine. But let’s call it what it is: a road tax. Let’s kill this whole “public safety” charade. What a joke.
It’ll probably make the officers who really are concerned about your safety on the roads feel a lot better about their jobs. After all, the people they report to are certainly incentivized to keep you driving “dangerously.”
Just in case you haven’t heard about this yet, I wanted to make you aware that the venue for the Get Motivated Seminar in Sarasota on May 14th, 2009 has been changed. Our previous post mentioned the originally-scheduled location (which was Robarts Arena on Fruitville Road.)
The event is now officially taking place at the Sarasota-Bradenton International Convention Center at 8005 15th Street East, Sarasota.
That location is on the east side of the Sarasota-Bradenton International Airport on the road known as “Old 301.” Since it’s North of University Parkway, the site is technically in Manatee County. And since I’m not connected in any official capacity with this event or with its promoters, I can tell you what they can’t: the building is the former location of Sam’s Club. For those of us who have been in the area for a little while, that can certainly help!
The official schedule says the event runs on Thursday, May 14th from 8:00am – 5:00pm. Doors open at 6:45am. I’m guessing that you’ll still be able to get in if you haven’t already purchased a ticket, but it may be worth a call to the Peter Lowe organization just to be certain: (800) 248-7640.
**UPDATE** The Get Motivated Seminar in Sarasota on May 14th, 2009 has moved to a new location. The event will be held at the Sarasota-Bradenton International Convention Center. Details here.
No matter what your business or occupation, getting ahead and being successful requires a steady diet of good mental and emotional fuel. Having a great attitude — something so critical, especially in a tough economic environment — isn’t something most of us are going to be consistently good at without some outside input.
So… I’m looking forward to next week’s “Get Motivated” seminar. Formerly known as the Peter Lowe Success Seminar, this event has begun making the rounds to smaller venues in the last several years. And it’s great to see the whole crew coming to Robarts Arena the Sarasota-Bradenton International Convention Center in Sarasota on May 14th.
In particular, I’m excited to see one of our clients, Zig Ziglar. Zig will be focusing on “How To Stay Motivated,” which is one of his all-time most impactful messages. Since his head injury a couple of years ago, Zig’s short-term memory has been affected. So, expect him to be onstage with his daughter, Julie, for an interview-style presentation. This configuration has been extremely well-received by audiences all over the nation since they started doing it, and it should be the highlight of the day.
Also in the lineup:
Sarasota’s own Dick Vitale
Dr. Robert Schuller
Governor Rudy Giuliani
Dr. Earl Mindell,
and, Tamara Lowe (wife of Peter Lowe), who is speaking in support of her new book, Get Motivated, which she co-authored with Giuliani
Should be a great day. According to the literature that came in the mail, admission can be had for only $4.95 for an individual, or you can bring “the whole office” for $19. The registration number is (800) 248-7640. Tell ’em we sent you!
Arriving at the “Unconditional Surrender” statue today at 12:45pm, I was surprised to find that already people were leaving. Apparently, the first wave of lunch-breakers had done their protesting for today.
Of the hundreds that remained (no official word yet on numbers), many held signs, sported creative apparel, and generally demonstrated a remarkable level of passion about the spending habits of their elected officials. Protesters lined the roadway from One Sarasota Tower to Main Street, and a significant crowd gathered closely around the statue to hear various people sound off through a weak tailgate P.A. system.
It was an historic day, and it was a privilege to have participated. Here are some of the sights as seen through my camera’s lens
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Unfortunately, my schedule didn’t permit me to make it to the Lakewood Ranch Tea Party gathering. I welcome to the opportunity to hear from some of you who were there!
Update: Photos and a report from the downtown tea party are posted here.
I have a question for you:
Is it “Taxation Without Representation” if your elected “representatives” vote on a $500 Billion tax bill without even reading it?
If you think so, then the time has come to throw another tea party. When in colonial America, the British “representative” government (Parliament did, after all, claim to represent all British citizens… including the colonists) tried to ramrod the monopolistic East India Company’s tea down the throats of the colonies against their wishes, without consulting them, and while outlawing “free market tea,” the colonists famously dumped the tea in Boston harbor.
There’s no practical way to dump what’s being shoved down our throats anywhere — it’s too freaking much!
So… in a symbolic act, you are invited to join us for the Sarasota Tea Party (or the Lakewood Ranch Tea Party, if you prefer) on a fabulously symbolic day: April 15th.
What better way to spend tax day?
Here’s the skinny:
Sarasota Tea Party
Wednesday, April 15th, 2009 at Noon
Marina Jack on Sarasota Bay near Downtown. (In fact, the group will gather at the Unconditional Surrender statue, which is either more symbolic or more ironic… I’m not sure which.)
You are encouraged to dress creatively (i.e. to appropriately attract attention).
Bring signs.
Bring tea bags. Lots of tea bags.
Prepare to be photographed and be interviewed. Do us a favor… read up on the current events, the history of the tea party, or anything else you may talk about on camera.
Do us another favor: spell-check your sign(s). We really don’t need to look stupid on TV or in the media.
Lakewood Ranch Tea Party
Wednesday, April 15th, 2009 from 3pm – 7pm. (Nice if you want to come hang out after work.)
You are encouraged to dress creatively (i.e. to appropriately attract attention).
Bring signs.
Bring tea bags. Lots of tea bags.
Prepare to be photographed and be interviewed. Do us a favor… read up on the current events, the history of the tea party, or anything else you may talk about on camera.
Do us another favor: spell-check your sign(s). We really don’t need to look stupid on TV or in the media.
This information is subject to change. And, since I like a good discussion, do me a favor:
Leave a comment below with your biggest current hot-button that motivates you to join us for the Tea Party. Be sure to check the box that says “Notify me of followup comments via e-mail.” That way, you’ll hear from some of the other folks who might be joining us… and, I’ll be able to leave a comment if anything changes… which of course means that you’ll be notified.
Incidentally, I have no affiliation with this company (for the record), but here’s some great Tax Day Tea Party Apparel (think “Don’t Tread on Me”).
Just flew back in yesterday from this weekend’s “Now Revolution Conference” in Columbus, Ohio, where it was my honor to have the opportunity meet with quite a few entrepreneurs, business owners, and future business owners to talk about marketing in the 21st Century.
My wife and I met Gary and Drenda Keesee last year when they were in town for the Sarasota Financial Revolution Conference. Since that time, they’ve completely revamped the conference, giving it a new name and a new focus. They’ve also completed construction on “The Now Center” in New Albany, Ohio — just outside of Columbus. This past weekend, they hosted the first major conference in that facility and it was absolutely stellar.
Gary’s message is targeted at helping individuals discover and pursue their God-given destiny and to unashamedly achieve financial freedom in the process. These are issues that I’m personally very passionate about, which is the reason that we created our Christian entrepreneurship and business excellence events.
I was honored this weekend to share the platform with not just Gary, but the others who had impactful things to share:
Drenda Keesee — powerhouse in her on right, having journeyed with, encouraged and motivated Gary in their journey from enslavement to financial freedom. Arguably some of the biggest testaments to her own giftings are their children, whom she home-schooled and developed into some significant young people. After briefly meeting their daughter, Amy, and son, Tom, I can tell you first-hand that they and their siblings are showing signs of greatness.
Johnny Hocott — a key player in the Forward Financial Group who I met several months ago when he spent some time here in Sarasota. Johnny is focused on developing and training new leaders and I’ve seen firsthand some of the fruit of his labors in some of the people here in our city.
Mike Healy — a dynamic and compelling motivator and trainer who is clearly out to win! Mike enjoys cagefighting, which I must confess is something I don’t much about… but it sounds, shall we say… violent? Mike and his wife went from getting eviction notices to a 6-figure income in a 12-month time span and has plenty of important things to share with anyone looking to achieve success.
I couldn’t say enough good things about the event staff, from Jason Freudiger and Amy Taylor to the media staff all the way through to the volunteers. The event ran smoothly despite the inevitable last-minute changes and adjustments. Everyone made the experience a pleasant one.
Did We Meet?
If you’re one of the many people I met this past weekend, I have something for you. Leave a quick comment here and let me know who you are so I can e-mail it to you. Also, if you missed the chance to take advantage of the conference specials, I’ll give you a way to do that.