Author: David G. Johnson

I have owned and operated Grow The Dream in Sarasota, Florida since 1998. We are a strategic consulting firm focused on small to mid-size organizations, and we specialize in making things grow!
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Sarasota Brush Fire: The Day After

This morning I stopped to capture some snapshots of the area burned in yesterday’s brush fire. These shots were taken from the sidewalk along the North side of Palmer Blvd in Sarasota. I included my daughter in one of the shots just to help give some perspective.

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Obviously a lot of credit and gratitude are owed to the Sarasota County Fire Department for getting on the scene right away and containing the fire. I was immediately concerned about the Big Cat Habitat, where a number of tigers, some lions and even an elephant or two are kept just 1/10 of a mile east of the blazing area. Thankfully, the most the animals should have suffered was some minor smoke inhalation and perhaps some irritation associated with the ash in the air.

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Sarasota Brush Fire

Smoke billows skyward as flames crawl across low-lying areas near the “celery fields” in Sarasota County.

I just returned from taking a peek at what’s happening just off of Palmer Boulevard near Fruitville Road just East of I-75. Several units have responded from the Sarasota County Fire Department and at least one helicopter is on the scene attempting to douse the flames.

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Long Awaited: BarCamp Sarasota!

Calling All Geeks: BarCamp Sarasota!

Though it’s still in the early stages of getting organized, I’m thrilled to announce the recent discovery of BarCamp Sarasota! Some old friends along with some friends I’ve not yet been introduced to are responsible for making this happen.

Things have gotten underway with a new home on the web and a Ning group which is all accessible at the BarCamp Sarasota website. Already there’s been an organizational meeting and another one is on the calendar.

So… calling all techies, bloggers, social media types, programmers, eggheads, geeks, propellerheads, etc.

Get over there and check out what’s going on… then get involved!

Then perhaps if there are enough WordPress users around the Sarasota area, we can manage to put together a WordCamp too!

(With apologies to all of my Geek friends for the photo… I’d hate to be accused of trafficking in stereotypes! Especially when we’re planning the takeover of the world! Oh… and… for the record, that is NOT a picture of me… from any point in my life!)

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Fondue in Sarasota: The Melting Pot vs. Dylan’s Fondue Fusion

*Update* It looks like Dylan’s has closed. They were a great addition to the Sarasota restaurant scene. We’re sorry to see them go… (Thank you to Sharon, one of our readers, for tipping us off.)

The Melting Pot’s reservation line is (941) 365-2628. Always a great experience!

My gorgeous wife, Jill, and I really enjoy going out for fondue. For whatever reason, it really rings our bell. I think perhaps the slower-paced, more intimate dinner experience is a big part of it. But of course the chocolate finish is guaranteed to be a big part of it.

But for us a long evening out isn’t very commonly an option, so we were quite delighted when the opportunity came up to celebrate Valentine’s together without being concerned about time constraints and babysitters (thank God for grandparents who live nearby!). And, of course, fondue was at the top of the list.

We’d heard about Dylan’s Fondue Fusion — the upstart contender here in Sarasota — from some friends who said they had a good experience. And, when a coupon arrived in the mail on the front of one of those “clipper” magazines, that iced it for us… we decided to give it a try.

Now we’re not really gamblers where food and restaurants are concerned. Me? I’ll try anything… but you know keeping “Momma” happy is more important than anything else on evenings like this… and she likes what she knows. So, I was thrilled she wanted to try it, given that we are both huge fans of The Melting Pot in Sarasota.

The Melting Pot has been a regular haunt of ours on special occasions for years. In fact, just a few months ago we ate there on our 10th Anniversary.  We love the food — the beer-based cheese fondue with cheddar and Emmenthaler,  the Coq Au Vin cooking style, and most definitely the chocolate at the end (we haven’t tried one we weren’t absolutely thrilled with) — and the atmosphere. When they moved to their new home downtown a few years ago, we made the move with them — the new place has great ambience and is even reasonably easy to get in and out of with parking in the building.

The New Kid on the Block: Dylan’s Fondue Fusion

What about Dylan’s Fondue Fusion? Well… we didn’t know much other than the report from friends, and since the budget is important this year, the coupon helped. It’s located in a storefront on US 41 just a little stretch south of Bee Ridge Road. Not the most elegant location — at least on the exterior. So… all things considered, it was a gamble.

We made our reservation almost a week in advance — a good move, given that we wanted to go on Friday night before Valentine’s Day (which was, of course, on Saturday).  We opted for an early time slot to give us plenty of time to enjoy the entire evening. So… we pulled up at 5:30, almost on the nose.  We were greeted by someone who was clearly a hardworking young man. Later we learned his name is Dylan, but he didn’t let on that he was the owner when he greeted us.  His was somewhat casual attire, with a black t-shirt and apron… I took him for a staff member.

We were seated right away in the already busy restaurant, and learned from our conversation that they were completely booked with reservations and would be turning people away until very late in the evening.  The ambience and decor turned out to be quite nice — low lighting and darkish colors on the walls gave it a fairly elegant feel. The reservation was clearly a good idea, since waiting wouldn’t have been overly welcome to us.

Given that the restaurant has been open for only about 6 months, everything was new — the seating and the in-table burner and so forth.  We were treated excellently by our server, a highly professional yet warm and friendly young lady named Ashley.  She anticipated our every need, was proactive with the drink refills (something I tend to notice), and neither rushed us nor left us waiting between courses.

The food?  Excellent. Not only was it on par with The Melting Pot, but Dylan’s Fondue Fusion may have even come out on top in this category.  The cheese course was tasty — we went for a beer-based cheddar & Emmenthaler combo, which we were delighted to spot on the menu.  The veggies and breads that were served with it were fresh, tasty, and well-prepared.  The salad course gave us plenty of choices, and though both of our salads were a little heavy on the dressing, it was nothing to complain about.The options for the entree were plentiful and diverse, including a “we can’t decide” option they call “Everything But the Kitchen Sink.”  That was the one we chose, because we were able to select from a list of favorites rather than choosing one of the main sets of entrees.

Being experienced fonduers (is that a word?), we appreciated the presentation of the foods and the clear instructions. You always need a bit of a reminder on things, it seems, no matter how many times you’ve done fondue. And, of course, in a new restaurant, you want to make sure that even what is familiar will still apply. Ashley took great care of us in this department and presented us with a stunning array of sauces.  Again, very much on par with our expectations.

The chocolate course was fabulous, with cheesecake, lots of gorgeous fruits like strawberries and pineapple, and some brownies and other tasty morsels.

All in all, with pricing that is strategically less than that of The Melting Pot, Dylan’s Fondue Fusion has won us over. We’ll definitely go back.  I highly recommend the entire experience, and since you can have an experience that is just as good (if not better) than its cross-town established competition for a little less money, why wouldn’t you?

As we were on our way out, I heard someone refer to Dylan by name. Of course, being lightning-fast in my brain I put 2 and 2 together. I had to shake his hand and let him know how much we enjoyed it and how much we’d been fans of The Melting Pot.  He was glad to know he’d won us over.

Definitely give Dylan’s a shot if you’re looking for a nice, slow-paced, intimate evening out with some great food and great service.  And let him know I sent ya.

Here are the important details in case you need ’em:

Dylan’s Fondue Fusion
4141 S. Tamiami Trail, Sarasota, FL, 34231
Take my advice, make a reservation: (941) 926-1289

They’re on the east side of 41 in the brick plaza behind Chili’s.  There’s a Sprint store closest to the road… and plenty of well-lit parking close by. Enjoy your fondue!

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Ready for a Strong 2009… Regardless of the Economy?

I recently learned that I’d made a bit of a faux pas. I used the word “recession” in an article I was asked to write for the newsletter that Zig Ziglar sends out every week.

It was an honest mistake. I wasn’t aware of his personal — and consequently, their corporate — policy to simply not use that word. It really got me thinking. After all, Zig has been responsible for mentoring and coaching thousands (tens of thousands? more?) of successful people to the top of their game.

So… from here on out, I’m dropping the word. It might seem like a silly or symbolic move, but I had already decided months ago that we — that is me (David Johnson) and my company (Epiphany Marketing) — weren’t participating in it.

So… we officially renamed the event that I’m privileged to be a part of next week with my good friend, Tom Ziglar. It’s new title is:

How to Attract Customers at Low Cost in this Tough Economy

Ziglar Webinar: How to Attract Customers at Low Cost in this Tough Economy
Ziglar Webinar: How to Attract Customers at Low Cost in this Tough Economy

And perhaps a better title would be, “in any economy.” The fact of the matter is that we’ve systemized some processes that any business can use — after all, it’s the very process we’ve used an honed for years in our consulting work — to bring in a steady stream of new prospects, clients and customers.

Sound good? You can do it.

In fact, the Ziglar organization has been kind enough to permit me to invite you to next week’s event.

Go watch the video clip of Zig Ziglar, Tom Ziglar and yours truly, then register. But do it quickly — the space won’t last long!

I’ll see you there next week!

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It’s A New Day

Photo Credit: Jayme Leita - BigStockPhoto
Photo Credit: Jayme Leita - BigStockPhoto

Setting political viewpoints and economics aside, today I am rejoicing.

Why?

In the last couple of weeks, I’ve thought long and hard about the issues faced by African-Americans in our culture. As a Caucasian male, I won’t pretend to have any real comprehension of what this is truly like. I spent most of my early childhood years in a suburb of Houston where racism was completely unknown — at least to me.

However, I’ll never forget the year I spent in Montgomery, Alabama. Many of my friends were African-Americans, and while I was completely bewildered by the culture shock I experienced, I did my best to try to develop an understanding for why — even as recently as the 1980s — racial tensions were unbelievably high.

That year changed my perspective forever. The bigotry that existed left an indelible impression on me. And it seemed clear to me that a lot of healing needed to occur — for all races involved — in order for there to be real progress.

And that’s why, today, as I sit and watch the pre-inaugural proceedings, something in me wells up with joy. I feel it in the air… I am thrilled for what the election and now the inauguration of Barack Obama  means to my African-American brethren.

A couple of weeks ago, my wife mentioned how much she enjoyed the song “It’s a New Day” by will.i.am. You must admit — it’s got a great hook. I downloaded the song from iTunes and we’ve enjoyed it ever since. The song seems to capture the feeling of victory that we should feel in this nation as an African-American reaches the highest office in the land.

Writing a post like this one may stir up feelings that I don’t intend in any who read it. Perhaps, if you’re an African-American, all I’ve done is reveal my real ignorance. If you’re not, you may feel as though I’m making too much of this event.

I don’t think we can make too much of it, but I’m also not ignorant enough to believe that there isn’t more healing needed. But I’m hoping that this goes a long way.

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Feeding the Buffalo Wings Habit in Sarasota

In a previous post, we reviewed what were some really great hot wings in Sarasota at a restaurant called Wing Junction. Sadly, the last time I was by their location on Beneva Road, the store had closed. Perhaps the location wasn’t great — there was previously a Beef O’Brady’s in the same center that didn’t ultimately make it.

In any event, given the number of people who frequent this site looking for tips on buffalo wings in Sarasota, here are my top recommendations:

Wings N’ Things

This is the original classic restaurant. Their first location was out on Cortez Road West in Bradenton — just a little stretch west of 75th Street West. It was originally called “Sandy’s Wings N’ Things.”  They ultimately built a location — probably nearly 20 years ago now (although I can’t be certain) at Lockwood Ridge and Tallevast Road. It’s technically in Manatee County, but it has a Sarasota postal address.

The Wings

Really great flavor. The sauces here are — to me — the quintessential great wings flavor. If you like your wings hot, order the “napalm” setting. It tastes great and it’s nice and hot — but not too crazy. Their “TNT” setting is one step below the Napalm and also tastes great. I’ve heard that their “hot” and even their “mild” are also pretty good, but since I prefer mine hot I really couldn’t say from personal experience.  Pair up the wings with a “curly Q” (a piping hot stacked-high order of fresh-cut curly fries) and top the fries off with some vinegar and salt. Pure heaven. One of the other sides that they offer are some fried cheese cubes with some kind of a cherry mustard sauce. Wow. Makes my mouth water just thinkin’ about it.

A big surprise for me was that they actually have a menu.  Who knew?  I’d certainly never used it… until one day I convinced my wife to go along (she hates wings because they’re too much work).  She ordered a tuna salad sandwich.  Really… from a wings joint? In any event, she said it tasted like wings. Goes to show you… stick with the good stuff.

So… while a bit of a drive from Sarasota proper, it’s well worth it. Call ahead to order:  (941) 351-8005.

Wow… news flash: while visiting their website, I discovered they have a new 2nd location near Clark Road and Tamiami Trail on Gateway Avenue. I think this merits a personal visit from me so that I can confirm for you — my faithful readers — that the wings there are just as good as the other location. I’m sure I won’t be disappointed — even though the restaurant has changed hands over the years, the newer owners have done a great job! *February, 2010 Update* The new location didn’t make it. But I did grab wings at the store at Lockwood Ridge & Tallevast a couple of months ago. Great as ever!

Wings N Weenies

I’ll admit… the name was a turnoff for me for a long time. Why the heck would a restaurant that specializes in wings also advertise “weenies?” Oh well… I’m a marketer, so I’m extra picky about stuff like that.

In any case, the wings aren’t bad. Their location on Fruitville Road (in the “Sarasota Crossings” shopping center just a little ways down from Publix) is actually fairly close to my house. I’ll stop in for lunch once in a while because it’s close by.

The Wings

Not bad. The flavors are pretty good… a not-so-close 2nd to Wings N Things. Their “TNT” setting is my usual choice. It’s not the hottest, but the “Nuclear” setting — which is the hottest — just doesn’t have a great flavor in my opinion. The size is really great — they don’t skimp on the chicken here. If you come hungry, expect to eat well.  Their fries are also on the slightly-above-mediocre level.  All in all, a worthwhile stop.

A couple of other advantages — they deliver (with a relatively low minimum order), and they also have some really great personalities that work there. Expect to have a good time with whomever is waiting on you.

Others

I’ll write again a future post on some of the other joints in town. If you have a favorite, leave a comment below and let me know.  One thing I can say is that I’ve heard great stuff about the “Wing Factory” at 17th Street and Lockwood Ridge Road. A good friend and fellow wings addict had raved about it so we met there a couple of months ago for lunch. The wings were — quite frankly — terrible. The hot sauce had some kind of BBQ flavor mixed in with it. We chalked it up to the fact that the waitress/cook was on her first day. I went back a few weeks ago and had the same bad-tasting wings with a different new girl. So… I’m not sure what to say about it.  The owner is an awfully nice guy and they clearly work hard, so I’ll probably try them again and see if we can get to the bottom of the mystery BBQ flavor.

Now I’m Hungry

And since I have some errands to run today… who knows? Maybe a stop for wings is on the agenda!

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The End of the China Price

When faced with significant economic pressure, American consumers and businesses tend to take action in a very predictable manner:

They do what’s in their own best interests.

Interestingly enough, that doesn’t always mean that they buy the products or services that cost the least. In fact, it is our prediction that in the months (and years) to come, a significant trend will emerge that will leave much of big business sailing off like the Titanic in the direction of the iceberg… unable to change course quickly enough.

The trend?

Buying on real value.

Real value is the opposite of the “China price.” Real value is what we look for when we realize that funds are severely limited, that the probability of increased spending power in the future is low, and that what we purchase today (or this quarter, or this fiscal year) needs to last.

Businesses that understand this trend have the opportunity to act purposefully now — before it gains steam. And it will gain steam. 2009 and 2010 will see significant increases in mortgage defaults and foreclosures, further pressuring the housing market. The global economic crisis will create significant instability in the global supply chain. This will threaten the low prices for the cheap, disposable, planned-obsolescence goods that are the bread and butter of big-box retailers. We’ve already seen this happen with Best Buy and Circuit City, where the goods are non-essentials. But it will move to Wal-Mart when we realize that the toys, household items, furniture — and yes, even clothing — that we purchase may need to last a lot longer than China intends them to last.

And the same thing will occur in the business-to-business world as well. Long term value will begin to outrank short-term utility and low cost.

This isn’t a short-term shift. This is going to be a fundamental swing of the pendulum. The old mentality: solve the problem as quick as possible with little regard for the future… and do it cheaply. This created the “China Price” and the credit boom. Remember your grandma and her shoebox full of cash? Remember how she wouldn’t part with money for anything? Watch for a modern version of it to arise.

What does it all add up to?

Significant opportunity for local, small business. Now is the time to ramp up value. Build products and services that provide significant long-term return on investment — even if it changes your ability to sell for the lowest price. Retrain your salespeople and refocus your marketing message to demonstrate long-term value. Don’t gloss over the immediate benefit, but make sure you’re justifying what you’re asking your customers to spend.

But don’t confuse this new way of thinking for some sort of gimmick. If necessary, go back to the drawing board and retool your products and services. The market is going to expose the charlatans and reward those who are authentically creating value. If you’re concerned that you’ve built your house on sand, now’s the time to find some valuable footing and pour concrete.

That, my friends, is the most valuable New Year’s Resolution your business can make.

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WordPress 2.7 – I’m Officially a Fan

Typically, when a new version of WordPress is announced — and particularly when there’s a lot of fanfare around it — I’m prone to delay upgrading. WordPress is, for the uninitiated reader, the software that runs this site as well as countless others that I own and/or manage (I’m serious… I’ve truly lost count).

Since I’m a classic “early adopter,” this behavior might seem a bit odd. I assure you it’s entirely pragmatic. The upgrade process, though not complex, can take time — especially if the number of sites you’re working with is measured in the dozens (at least). Then there are the compatibility issues (or potential compatibility issues) with themes (not usually critical) and plug-ins (sometimes these are dealbreakers).

For example, my favorite statistical tracking plug-in had problems with WordPress 2.5 for months. I found some workarounds, but it’s hard to complain or apply too much pressure to a hardworking developer who writes these plug-ins and gives them away. (Ain’t it great?!)

2.7: A Big Fat Exception

Like many, I’ve been paying attention to the previews and the news about the 2.7 release candidates. Like I said, typically this pre-release “hype” doesn’t move me.

I have, however, been seriously looking forward to the re-write of the user interface for the backend of the system. What that means in plain English is that the WordPress developers have given you — as the owner or author of the site — a completely new system to look at and work with. The whole experience of writing on and managing your site is new. Most significantly, they engaged in significant usability testing that incorporated laser eye-tracking and other sophisticated ways of measuring whether or not we’re all going to like it and find it easier to use.

By the way, you can find a nifty preview video posted here to take a look at the new management console.

So… after noticing that the final release had been posted yesterday, I decided to go out on a limb and upgrade one of my newest sites. It’s a personal blog for me (David Johnson) and it’s brand new and doesn’t have many plug-ins installed — nor complex customization — so it seemed likely to be be a good place to test. Very little stuff to break.

The upgrade process was quick and painless. I always back everything up first (good habit), which was what took the longest. And aside from an annoying message about my favorite tagging plug-in which told me I’d have to switch (and which thankfully turned out to be false), there were zero complaints. Initially, I had problems with all the nifty new Ajax features, none of which seemed to work in my browser. After rebooting and otherwise trying to make the problems go away, it occurred to me to empty my browser’s cache. Since I’m a Firefox user and have the nifty “web developer toolbar” installed, this was a mere mouse-click and a few seconds of waiting — not nearly as painful as doing the same thing in Internet Explorer. Voila! Everything worked as pictured in the video.

The result? Let me tell you… it’s gorgeous. It’s delicious. It’s easy to use. It’s very well done.

I’ve not yet tested every single plug-in I use and recommend for compatibility yet, but I’ve now upgraded 3 of my sites. I’ll be shooting a training video on the upgrade process for members of our marketing training program, so let me know if you’re interested in getting your hands on that video (we’ll have a new enrollment opportunity coming up shortly). The members of that program that are currently in training will have the luxury of finishing their training using this delightful new version of WordPress. It’ll be good!

How ‘Bout You?

What?! You don’t have a WordPress-based website yet? Hmmmm… that probably explains why you’re not ranking well in the search engines for your real prospects’ actual searches. Stay tuned for help on that! Or better yet… subscribe to updates over at the Epiphany Marketing site!

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Sarasota Real Estate: Sorry About Your Equity

The Sarasota Herald-Tribune reports today that the new median home price (from October) dropped a whopping 19% from the September number to its lowest sum since 2002: $169,900.

With foreclosures at all-time highs, short sales and auctions on the courthouse steps are the major factors applying downward pressure on prices.

Since it wasn’t all that long ago that we were talking about the need for affordable housing, one problem, at least, is getting solved. In fact, just from a little informal research, there are many properties available below $100,000 now.

Have prices bottomed out? I don’t think so.

The numbers suggest that local values are falling much more rapidly than the national average. At this rate, the local economy has some major additional bumps in the road… especially when you consider that a significant percentage of ARMs taken out when prices were soaring have yet to adjust.

The bottom line? That equity you had in 2005 and 2006 wasn’t real… unless you happened to sell at or near the peak.