I recently learned that I’d made a bit of a faux pas. I used the word “recession” in an article I was asked to write for the newsletter that Zig Ziglar sends out every week.
It was an honest mistake. I wasn’t aware of his personal — and consequently, their corporate — policy to simply not use that word. It really got me thinking. After all, Zig has been responsible for mentoring and coaching thousands (tens of thousands? more?) of successful people to the top of their game.
So… from here on out, I’m dropping the word. It might seem like a silly or symbolic move, but I had already decided months ago that we — that is me (David Johnson) and my company (Epiphany Marketing) — weren’t participating in it.
So… we officially renamed the event that I’m privileged to be a part of next week with my good friend, Tom Ziglar. It’s new title is:
How to Attract Customers at Low Cost in this Tough Economy
And perhaps a better title would be, “in any economy.” The fact of the matter is that we’ve systemized some processes that any business can use — after all, it’s the very process we’ve used an honed for years in our consulting work — to bring in a steady stream of new prospects, clients and customers.
Sound good? You can do it.
In fact, the Ziglar organization has been kind enough to permit me to invite you to next week’s event.
Go watch the video clip of Zig Ziglar, Tom Ziglar and yours truly, then register. But do it quickly — the space won’t last long!
I’ll see you there next week!
