Ever the optimists, Real Estate brokers always manage to locate a silver lining… no matter how far and how hard they have to look. And, with a number of friends and business associates connected to the real estate business, I certainly am personally hopeful that their optimism has its roots firmly cemented in reality.
But alas, this is not always the case.
Take, for example, the blog published by Michael Saunders & Company. Here’s a great example of a company reaching as deeply as it can for data — any data — to support the notion that somehow the market is on its way back to normal. Is their data pulled from the number of transactions in the MLS, you ask? Perhaps it’s based upon some newfound trend in the tax rolls?
Nope.
In fact, it’s taken from their Google Analytics account. Yes, that’s right folks. Now we’re basing the real estate outlook for Sarasota on the performance of Michael Saunders’ website according to the ever-so-reliable folks at Google.
Now… don’t get me wrong. I’m a big fan of Google. Chances are you’re here thanks to one of the many Google searches that we rank well on. But… as we know, their analytics package — feature-rich though it may be — is fraught with inaccuracies. And… even if it were 100% accurate, the Michael Saunders blog post smacks of a self-congratulatory webmaster more than it does market realities in the real estate business. After all, our traffic is way the heck up, too! Doesn’t say anything about the consulting business, though…
But… I digress. (By the way, business is better than ever! Not a touch of whining here!)
What Michael and gang aren’t really interested in pointing out is the simple fact that, by every measure, the housing crisis is only deepening. Even if transactions are up, prices are down. And this is based on real data from none other than Standard & Poor. Granted, the data are not local to Florida. But then, we the unwashed don’t have ready access to the data for our market. This is part of the classic information asymmetry associated with buying and selling real estate. Your broker knows more than you do. Perhaps someone with readily-analyzed data would be willing to step forward and comment.
In the meantime, I’m going back to my web analytics to look for more optimism…